ANDO®

ANDO is where Ethical Profits Group began. It was born in 2006 as a technology integrator implementing ERPs such as Openbravo and OpenERP (today Odoo) together with Joomla and OpenCart, and by 2007 it was among the first recognised Joomla experts in Mexico.

In 2009 it pivoted to 100% web development and digital advertising, became a verified Google AdWords partner in 2010 and moved its stack to WordPress + WooCommerce. In 2011 it built its own client portal for quotes and automated reports — the seed of Quothink — and in 2012 it incorporated as ANDO HACIENDO ESO DE LA WEB S.A. de C.V.

After 100 active clients in 2013 and five years of ~30% annual growth, ANDO went fully remote in 2019 with collaborators in more than five countries, adopted Privacy & Security by Design in 2022, integrated WordPress/WooCommerce with MBA3 and SAP in 2023 and specialised in artificial intelligence in 2025. In 2026 it deployed its own ecosystem of AI agents and tools.

Its promise is Human-in-the-Loop: AI analyses, drafts, programs and automates, but before anything represents a client's company a professional at ANDO understands it, reviews it and takes responsibility for the result.